Posted: 113 months ago
Inglese > Italiano: Marketing tribale, 170 pagine
-Marketing tribale
Escludendo indice,i ringraziamenti e la bibliografia sono 170 pagine di pdf
entro il 3 agosto se possibile
Esempio di testo:
All of the above issues and approaches are explored in greater detail in the
remainder of the book, beginning with Chapter 2, which begins with a
reminder of the difference between tribal marketing and conventional marketing
before reverting to a discussion of the reasons why tribes form, an
initial discussion of some of the benefits of tribal marketing to the marketer,
and a consideration of some of the possible reasons why tribal marketing
has not been more widely adopted. The chapter concludes with some
further thoughts on the differences between conventional marketing and
tribal marketing (including a critique of social media marketing as currently
implemented by many companies).
Chapter 3 then expands on the importance of a sense of imagined community,
before elaborating on the tribal emergence process, the development
of tribal linking value, and the establishment of tribal rituals that serve to perpetuate tribal identity and transcendent (or sacred) experience, via a
detailed consideration of the Beamish tribe.
Chapters 4, 5, and 6 offer a more in-depth consideration of how to
achieve entry to the tribe and how to begin to explore and construct a
sympathetic understanding of tribal linking value.
Chapter 4 begins by introducing the ethno-marketing phase of tribal
branding in more detail. It explains how to approach the challenge of what
Robert Kozinets calls gaining ‘cultural entrée’ to the tribe and provides some
additional case material that further illustrates the benefits to be gained from tribal marketing.
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