Posted: 106 months ago
Inglés > Español: Un ensayo - retail space allocation - 22 paginas
retail space allocation
22 paginas
18/02/2017
Ejemplo de texto:
(3) Balance the need for profitable trading with a concern for the needs and wants of the shopper. Some RSA practices such as the use of long, continuous aisles, whilst smoothing traffic flows, can frustrate and alienate shoppers who need to locate the items quickly. Some stores have even rotated categories in an attempt to encourage shoppers to shop the entire floor. Today's climate of opinion is that whilst this may create exposure to more merchandise, it detracts from the shopping experience, which for many is already unsatisfactory. As well as achieving its own financial aims a successful store also satisfies the needs of customers who must feel the shopping experience is pleasurable, mildly stimulating and under their own control.
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