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Anglais > Français : Traduction d'un livre sur le futur des applications internet, 213 pages

The BitBang le futur des applications internet
213 pages
Délai : 6 à 8 semaines

Example du texte :
Foreword
Bit Bang – Entrepreneurship and Services is the third multidisciplinary post-graduate
course for doctoral students at Aalto University. Altogether 24 students were selected
from the three units of Aalto University: Helsinki University of Technology, Helsinki
School of Economics, and the University of Art and Design Helsinki.
Bit Bang is a part of the MIDE (Multidisciplinary Institute of Digitalisation and
Energy) research program, which the Helsinki University of Technology started as
part of its centennial celebration of university education and research. Professor Yrjö
Neuvo, MIDE program leader, Nokia’s former Chief Technology Officer, is the force
behind this course.
During the 2010–2011 semesters, the specific learning objectives of the Bit Bang
course were entrepreneurship and service business. During the fall semester, the students
produced reports on the following four topics: Infopreneur – from nomads to
knowmads; Augmented entrepreneurship: Enhancing business by enhancing reality;
Discovering opportunities for sustainable entrepreneurship; and Staying small is good
for you: Scenarios for small companies in global niche markets. The textbooks for the
fall semester were Bit Bang II – Energising Innovation, Innovating Energy by Yrjö
Neuvo & Sami Ylönen, eds. (2010) and Entrepreneurship – Successfully Launching
New Ventures by Bruce R. Barringer & R. Duane Ireland (2010). Distinguished guest
lecturers from industry and academia complemented the textbook material. The course
also had a five-week (five rounds) OnService business simulation game, which was
designed to give students the opportunity to practice with the key success factors that
are relevant to any service business in small and medium-size enterprise environments.
In the spring period, the focus was on the key characteristics of the service business.
The spring team work topics were: What is service research? Present status and
future directions; Attackers’ advantage: Introducing discontinuous service innovations
to the market; Service innovation based on Maslow’s hierarchy of needs; and Dynamic
service design in healthcare. The textbook for the spring semester was Service
Innovation – How to Go from Customer Needs to Breakthrough Services by Lance
A. Bettencourt (2010). In addition to the lectures and textbooks, the Bit Bang group
made an intensive study tour of the Bangalore and Delhi areas.
The essential learning aims of the course were team working, multidisciplinary
collaboration, global perspective, industry and business foresight, and scenario building.
The passing the Bit Bang course required active attendance at the lectures and
seminars as well as writing this joint publication based on the fall and spring group
works. The texts were written by doctoral students presenting their views. We want
to give our special thanks to Elina Karvonen for her devotion and hands-on support
of this ambitious project.
We warmly wish you all pleasant and eye-opening moments with this book!

Language pair(s)

English > French

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