Fachkraft für Dialogmarketing - What is the French translation? French translators help software/IT French translators with the translation of Fachkraft für Dialogmarketing

Conges terminology question

208 months ago

ofltrans (a guest user) asked this question:

Language pair:	German > French
Subject:	Software / IT
Level of diffculty:	Easy / medium
Word or term in question:	Fachkraft für Dialogmarketing
Context:	Fachkraft für Dialogmarketing

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Answers on this question

208 months ago

www.buero-garisch.de wrote:

MARKETING COMMUNICATIONS EXPERT (or MANAGER)

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Comments by other colleagues on this answer:

208 months ago

wrote:

He's asking for French, Heike

208 months ago

wrote:

He's asking for French, Heike

208 months ago

Freudenreich wrote:

expert en marketing relationnel

My comment:

(On trouve aussi "dialogue marketing")
Définition: Marketing relationnel

Marketing utilisant des bases de données permettant aux annonceurs d'instaurer une relation privilégiée avec leur client dont ils connaissent le profil grâce à diverses méthodes (de type CRM) demandant à celui qui lit une publicité de s'identifier (n° vert, fiche sur site internet, mailing,...).

My references:

(FR): http://mdm.typepad.com/marketing_direct_multican/2005/12/lessentiel_du_m.html

Explication (EN) sur la segmentation CRM:
http://books.google.com/books?id=aAXfxH-28PsC&pg=PA70&lpg=PA70&dq=%22dialogue+marketing+%22+%22marketing+relationnel%22&source=bl&ots=OIdPnnlhYf&sig=CjMt0RuYHv_DgtfXKi170vKwQqA&hl=fr&sa=X&oi=book_result&resnum=7&ct=result#PPA70,M1

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