co-branded - What is the Spanish translation? Spanish translators help business/marketing Spanish translators with the translation of co-branded

Conges terminology question

245 months ago

Erenia Castillo (a guest user) asked this question:

Language pair:	English > Spanish
Subject:	Business / Marketing / Financial
Level of diffculty:	Easy / medium
Word or term in question:	co-branded
Context:	XXX online (co-branded with XX
Keywords:	account aggregation

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Answers on this question

245 months ago

wrote:

"marca compartida" (o "en cobranding")

My comment:

Marca compartida o cobranding. Consiste en compartir la marca entre dos productos complementarios, de importancia similar (Renault Clio United Colors of Benetton, Relojes Camel Trophy, etc ), o de un producto principal y la marca de uno de sus componentes (Intel Inside en ordenadores). En el caso de productos o modelos nuevos implica la utilizaciÃ³n simultÃ¡nea de dos o mÃ¡s marcas distintas ( Yolka de Danone y Frigo, Nestea de NestlÃ© y Coca-Cola).

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Comments by other colleagues on this answer:

245 months ago

wrote:

I agree!

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