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257 months ago

Toñi (a guest user) asked this question:

Language pair:	English > Spanish
Subject:	Business / Marketing / Financial
Level of diffculty:	Easy / medium
Word or term in question:	run of press
Context:	publishing
Keywords:	publishing

 

The answer of    was rated best

posición (de inserción) aleatoria// al azar

My comment:

--------------------------------------------------------------------------------

Run of press (ROP)
Run of press refers to an advertisment that is included in every edition and every market of the newspaper.
To place the ad wherever it happens to fit. (See ROB run of book, ROP Run of Press)
Rop
Abbreviation for "run of publication" or "run of press". It also means to place the ad wherever it happens to fit. (See Run of Publication, Run of Press, Run of Book, ROB)

My references:

http://www.utads.com/advertise/guideline/terms.html
http://www.ambro.com/glossary/glossary_r.html

The asker's comment:

Muchas gracias por tu ayuda.

Toñi.

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