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110 months ago

rosa (a guest user) asked this question:

Language pair:

English > French

Subject:

General

Level of diffculty:

Easy / medium

Word or term in question:

premium in price

Context:

This distinction enables a premium in price to be charged over that of a non-franchise dealer therefore delivering enhanced profitability.

 

 

The answer of   See profile was rated best

Cette particularité permet de faire payer un prix plus élevé par rapport à...

My comment:

Il ne s'agit pas de "discount" comme le pense Aerotrans. C'est tout le contraire: comme l'entreprise est franchisée, elle peut se parmettre de vendre plus cher , d'où "enhanced profitability".

My references:

to sell at a premium price = vendre au prix fort (dictionnaire Hachette-Oxford).

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