TRADUguide - Your Guide to Translators and Translation Agencies

232 months ago

Karen Vincent-Jones   asked this question:

This question has already been answered and rated. Therefore, no new answers can be given.

232 months ago

   wrote:

steel wool

My comment:

BomBril is the brand of the first and probably still the market leader in (fine) steel wool for household cleaning in Brazil. Some decades (sic!) ago they launched their slogan "has 1001 uses" ("tem 1001 utilidades").
Depending on the tone of your text, you can equate the software to a "Swiss army knife" or say "it has countless uses".

My references:

http://www.bombril.com.br/produtos/br/teBuscaProduto2.asp?produtoId=3669

Comments by other colleagues on this answer:

232 months ago

Isabel Ruivo   wrote:

That's right. My Brazilian friends in Bondi say that a good wife should be like Bombril :)

The asker rated this answer best

232 months ago

   wrote:

Bombril

My comment:

Isn't it a brand?

Comments by other colleagues on this answer:

232 months ago

Isabel Ruivo   wrote:

Yes, BomBril is a Brazilian brand. "Tem 1001 utilidades" is their long-standing slogan, and has become a common expression. In Brazil, it would be easily understood if someone said "That guy is like BomBril." about a remarkably versatile person. Apparently in the present case they are trying to make an analogy with the software. But the whole thing is meaningless outside Brazil.

232 months ago

   wrote:

Bombril

My comment:

I wonder whether it must be translated or not

Comments by other colleagues on this answer:

232 months ago

Isabel Ruivo   wrote:

Definitely not. Something equivalent must be found to convey the message.