English translation of "Konkurrenzgaenge" - "inquiry / inspection / review / information / investigation / spying on/of competitors"

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191 months ago

ITT Translation Service asked this question:

Language pair:	German > English
Subject:	Business / Marketing / Financial
Level of diffculty:	Easy / medium
Word or term in question:	Konkurrenzgaenge
Context:	economic/trading
Keywords:	retail business

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Complete list of answers and comments

191 months ago

wrote:

competitive strategies

191 months ago

wrote:

competitive strategies

191 months ago

wrote:

purchasing activities at competitors

191 months ago

www.buero-garisch.de wrote:

going to or buying at/from competitors

191 months ago

Rupert Kindermann wrote:

inquiry / inspection / review / information / investigation / spying on/of competitors

My comment:

What term you chose depends very much on what IMPRESSION you want to give - i.e. a legal "finding out" or a secretive "spying" on the competitor. It COULD mean the entire spectrum but most generally is simply "finding out what the competition is doing" by entirely legal (and often "open") means.

My references:

Definition of Konkurrenzgang: Hierzu kann auch der “Konkurrenz-Gang” des Handel gezählt werden, bei dem aktuelle Angebote, Preise, Aufmachung der Geschäftsräume usw. der Mitbewerber gesichtet werden. Auf Grund der Regionalität der Anbieter kennen sich deren Mitarbeiter meistens gegenseitig. Ein Konkurrenz-Gang ist deshalb schnell als solcher identifiziert, jedoch lässt man sich im Normalfall gewähren.

http://www.ci-handbuch.de/beitraege/operative-beschaffung.htm

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