English translation of "marché MICE" - "Meetings, Incentive, Conference and Exhibitions (MICE) market"

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175 months ago

sarlata asked this question:

Language pair:	French > English
Subject:	Technical / Engineering
Level of diffculty:	Easy / medium
Word or term in question:	marché MICE
Context:	Notre objectif est d'améliorer nos parts de marché ainsi que développer le secteur du tourisme. Nous allons continuer à compléter les efforts de l'équipe Incredible India ainsi que développer des relations plus étroites avec l'industrie touristique française pour promouvoir Air India comme étant la compagnie aérienne préférée pour voyager en Inde, en Extrême-Orient et en Asie du Sud-est. Nous proposons également de développer de nouveaux segments tels que le marché MICE vers Inde........... merci, sarlata

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Complete list of answers and comments

175 months ago

Geoff Bing wrote:

MICE market - Meeting/ Incentive/Convention/Exhibition

My comment:

business travel for conventions and so on

175 months ago

Geoff Bing wrote:

Meetings, Incentive, Conference and Exhibitions (MICE) market

My references:

inition of "MICE" - FAQs ICCA Data…Traduire cette page
Recently, there has been an industry driven initiative to not use the "MICE Market" label and instead say "The Meetings Industry" which encompasses all the above.

www.iccaworld.com/aeps/aeitem.cfm?aeid=29HotelREZ – Meetings, Incentive, Conference…Traduire cette page
For hotel members who have significant conference facilities, HotelREZ's activities within the Meetings, Incentive, Conference and Exhibitions (MICE) market can be a great ...

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