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136 months ago

Angie Delgado   asked this question:

This question has already been answered and rated. Therefore, no new answers can be given.

136 months ago

Peonia Kempenich   wrote:

presentación digital

My comment:

En México conservamos el anglicismo "pitch", el cual forma parte de la presentación que el equipo creativo hace ante un cliente intersado en los servicios de una agencia de publicidad.

No es el lanzamiento de una campaña ya que ese sería el paso final. El "pitch" consiste en cautivar al cliente y obtener la cuenta antes que nada.

My references:

pitch
presentation by one or more persons from an advertising agency to a prospective account. In this presentation, the agency will use a portfolio, slides, video, story board or other devices to review its organizational setup, results for other clients, types of accounts, experience of personnel, specializations, extra fee charges, and any other information that is pertinent to winning the account [...] (http://www.allbusiness.com/glossaries/pitch/4948901-1.html)

136 months ago

Peonia Kempenich   wrote:

Más contexto por favor

My comment:

Sin contxto yo estara de acuerdo con Margarita : lanzamiento o campaña digital. Pero podria ser otra cosa.

136 months ago

rjbasmagi   wrote:

Discurso Digital

My comment:

You could also say "Breve presentación digital" or "Presentación Digital"

My references:

Native Spanish speaker (Colombian born); UNC Chapel Hill alumn.

The asker rated this answer best

136 months ago

Margarita Viada   wrote:

lanzamiento digital