TRADUguide - Your Guide to Translators and Translation Agencies

226 months ago

Barbara R. Cochran (a guest user) asked this question:

This question has already been answered and rated. Therefore, no new answers can be given.

226 months ago

KnightShade   wrote:

brand reputation

My comment:

I think that focusing on the "image" is misplaced, here. Originally, I thought "icon" might be a good term, but re-reading it, the sentence seems to use "image" with regard to public opinion. This is, of course, open to debate.

226 months ago

Prabir Mudaliar   wrote:

trade mark

My comment:

"icon" may also fit the context.

226 months ago

www.buero-garisch.de   wrote:

brand logo(s)

226 months ago

www.buero-garisch.de   wrote:

brand image

My comment:

I don't see why this wouldn't fit

Comments by other colleagues on this answer:

226 months ago

Vicki Santamaria   wrote:

Barbara: Claude is right. This is a set term used in the marketing world. The Spanish term "imagen de marca" is a calque of the English expression. Don't change it.

The asker rated this answer best

226 months ago

Claude Le Frapper   wrote:

brand image

My comment:

I don't see why this wouldn't fit

The asker rated this answer best

226 months ago

Claude Le Frapper   wrote:

goodwqill, brand

Comments by other colleagues on this answer:

226 months ago

Clara Fernández   wrote:

Yes, I agree with goodwill. Please see this article and you'll see it refers to the goodwill a company is able to create for itself: http://64.233.169.104/search?q=cache:9SdQsPJmoMMJ:www.cograf.com/imagen/+imagen+de+marca&hl=en&ct=clnk&cd=2&gl=us

226 months ago

LOGOS TRANSLATIONS   wrote:

I would stick to brand since goodwill is rather an accounting term